Define, Refine, and Align: Personal Branding from Style to Strategy
9:00am, Fri, 10 Oct 2025
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- Event Details
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Type of event: Regular weekly seminar session Start time: 9:00am End time: 12:30pm Venue: The Ridgeway Community Centre,
Blackdown Close,
Buckskin, Basingstoke, Hants, RG22 5BWDescription: 
Define, Refine, and Align: Personal Branding from Style to Strategy
Your personal brand is more than a LinkedIn headline or a well-rehearsed elevator pitch—it’s the intentional, strategic expression of who you are. From the colours you wear to the way your digital presence speaks for you, every detail contributes to how others perceive your value, credibility, and impact.
In this two-part interactive session, you’ll gain practical tools and expert insights to elevate your personal brand—visually, verbally, and strategically.
Part One: Style with Purpose
Led by Charlotte Ralph – Colour & Style Consultant
Charlotte brings warmth, empathy, and lived experience to her work, having navigated a return to professional life following serious illness. Her session focuses on how to use colour and styling to express confidence, credibility, and authenticity—without needing a whole new wardrobe.
You’ll learn:- How to dress successfully for your colouring and body type
- What smart dressing looks like across face-to-face, remote, and hybrid work settings
- How professional dress codes have evolved post-pandemic
- Budget-friendly tips for looking polished and put-together
Part Two: Brand with Intention
Led by Michael Waddle – Strategic Brand Designer
Michael’s multidisciplinary approach to brand identity spans global rollouts, corporate design systems, and creative direction across digital and print. His session dives into the architecture of personal branding—how to define your brand, align it with your goals, and communicate it with clarity and impact.
You’ll explore:- The key elements of a personal brand—values, strengths, voice, and visual identity
- Why branding matters in both professional and personal contexts
- How to shape your digital footprint and tell your story with strategic resonance
- Design principles that elevate your brand across platforms and media
Why This Session Matters
Whether you're job hunting, returning to work, leading a team in your personal life or simply seeking greater clarity in how you show up—this session will help you:- Stand out with authenticity and confidence
- Build trust and credibility across every interaction
- Align your wardrobe, messaging, and digital presence with your goals
